Essays about: "sporting event"

Showing result 1 - 5 of 18 essays containing the words sporting event.

  1. 1. Employment Effects of the FIFA World Cup on Host Nations : An Event Study

    University essay from Jönköping University

    Author : Felix Wettborg; [2022]
    Keywords : Econometrics; Mega Sports Events; Event Economics; Difference-In-Difference; Employment; Two-Ways Fixed Effects Difference-in-Difference; Event Study; Staggered Adoption; World Cup; Soccer; FIFA;

    Abstract : The employment effect of hosting the FIFA world cup has been researched multiple times with city, municipality, or state data using a variety of methods. Arguably, the Difference-In-Difference (DID) method, first used by Hotchkiss et al. READ MORE

  3. 2. Hosting Tour De France Under Covid-19: Bargain Or Burden For New Stage Cities?

    University essay from Umeå universitet/Institutionen för geografi

    Author : Cyril Herzet; [2021]
    Keywords : Tour De France; Sport Tourism; Cycling Events; Media Exposure; Place Reputation; Place Commodification; Community Development.; Tour De France; Tourisme Sportif; Courses Cyclistes; Exposition Médiatique; Réputation des Lieux; Marchandisation des Lieux; Développement des Communautés.;

    Abstract : The Tour De France (TDF) is the third largest sporting event in the world and the biggest cycling race in terms of popularity and prestige. The event generates global media exposure and attracts millions of short- and long-term visitors each year, thus, TDF is extremely appealing for communities in search of profits. READ MORE

  4. 3. Difficulties of Coming Out Amoung Japanese Elite Athletes : A media-studies inquiry into the case of soccer player Shiho Shimoyamada

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Anni-Ruffina Ström; [2020]
    Keywords : LGBT athletes; Olympic Games; media representation; self-promotion; Nadeshiko Japan;

    Abstract : The 2020 Summer Olympicsand the Paralympic Games were scheduledto take placein Tokyo. This sporting mega-event has affected change in the public and social spheres of the host country, Japan, but with regard to athletes’ gender and sexual orientation Japan’s mainstream media seem still considerably biased. READ MORE

  5. 4. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Zimon Karlsson; Gustav Carlsson; [2020]
    Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

    Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

  6. 5. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE