Essays about: "sports club"
Showing result 1 - 5 of 61 essays containing the words sports club.
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1. Sports and Business in a Swedish Football Club A case study on Örebro SK
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. READ MORE
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2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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3. Exploring Social Inclusion of Female Immigrants Through Cricket in the South of Sweden
University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)Abstract : This study examines the female immigrants' experiences regarding participation in cricket in their homeland and Sweden. It contains two sections: the first part aims to assess the perceived opportunities, barriers, and challenges of playing cricket in the participants’ homeland and Sweden, and the second part focuses on the impact of playing cricket on their lives, particularly social inclusion in their new societies. READ MORE
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4. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. READ MORE
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5. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE