Essays about: "sports industry"

Showing result 6 - 10 of 106 essays containing the words sports industry.

  1. 6. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Stig Janson; [2023]
    Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

    Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

  3. 7. Bred in Germany : The investment German Sporthorse

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sieke Wullkopf; [2023]
    Keywords : Equestrian Industry; Investment; Decision making; Perception;

    Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE

  4. 8. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

  5. 9. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

  6. 10. Post-Extraction Mine-Scape. Alternate Production and Recreation Protocol for Slite.

    University essay from KTH/Stadsbyggnad

    Author : Saba Farheen Ahmed; [2023]
    Keywords : Extraction; Post-Industrial Urbanism; Landscape Regeneration; Microalgae Production; Gotland;

    Abstract : Quarrying of limestone on the Swedish island of Gotland dates all the way back to the 5th century but saw the rise of its modern form during the early 20th century, with the establishment of Cementa AB at Slite, which since then has developed as an industrial town. Cementa has been progressively mining limestone in three large open pit quarries in Slite. READ MORE