Essays about: "sports marketing"

Showing result 11 - 15 of 86 essays containing the words sports marketing.

1. 11. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexander Andlöw; Gustaf Carlgren; [2023]
   Keywords : Relationships; Relationship marketing; Engagement; Loyalty; Devoted fans; Occasional fans; Ice hockey organizations; Sweden;

   Abstract : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. READ MORE

3. 12. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Egon Axelsson; Jakob Reinholdsson; [2022]
   Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

   Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

4. 13. Viewership forecast on a Twitch broadcast : Using machine learning to predict viewers on sponsored Twitch streams

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Jonas Malm; Martin Friberg; [2022]
   Keywords : twitch; viewership; prediction; regression; machine learning; XGBoost; streaming; distance metrics; feature selection; cross-validation; feature engineering; pre-processing;

   Abstract : Today, the video game industry is larger than the sports and film industries combined, and the largest streaming platform Twitch with an average of 2.8 million concurrent viewers offers the possibility for gaming and non-gaming brands to market their products. READ MORE

5. 14. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

6. 15. The relationship between sports marketing & consumers purchase intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
   Keywords : ;

   Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE