Essays about: "sports marketing"

Showing result 16 - 20 of 86 essays containing the words sports marketing.

  1. 16. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

  3. 17. Why visit the arena? A quantitative study of Swedish consumers' intentions to attend the arena to watch football in Allsvenskan

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Lantz; Vilma Pettersson; [2022]
    Keywords : Intentions; Sports marketing; Team identification; Fan loyalty; Sports attendance;

    Abstract : To succeed as a sports organization the ability to draw spectators to the arena is vital. This thesis takes a closer look at Swedish football fans and investigates which factors that affect their intention to attend the arena to watch a football game in Allsvenskan. READ MORE

  4. 18. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Gisslar; Linnéa Sundman; [2021]
    Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE

  5. 19. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

  6. 20. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE