Essays about: "sports product market"

Showing result 1 - 5 of 14 essays containing the words sports product market.

  1. 1. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

  2. 2. Tangible Vision : Empowering visually impaired to do sports in free settings

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Julian Loretz; [2020]
    Keywords : design; concept; visual impaired; sports;

    Abstract : A visual impairment can have immense impact on the wellbeing of affected people. Depending on the degree of the impairment they often rely on the support of their close ones and have to live a very restricted lifestyle. Worldwide there are around 285 million people living with some kind of visual impairment caused by a number of different diseases. READ MORE

  3. 3. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aleksi Leino; August Rosén; [2020]
    Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE

  4. 4. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

  5. 5. Product Innovation in Equestrian Sports - A qualitative multiple case study about how product innovation evolves in the Swedish equine industry

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Berggren; [2018-07-31]
    Keywords : Product innovation; knowledge intensive entrepreneurship; horse tech; financing of innovative start-up ventures; knowledge; societal influence; equine industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE