Essays about: "sports product market"

Showing result 1 - 5 of 18 essays containing the words sports product market.

1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

3. 2. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

4. 3. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

5. 4. Battery Cell Offering for Mid-Market Battery Electric Vehicles

   University essay from Lunds universitet/Innovationsteknik

   Author : Oscar Bengtsson; Rebecka Markensten; [2022]
   Keywords : lithium-ion battery; BEV; mid-market; low-cost battery; Technology and Engineering; Business and Economics;

   Abstract : The rapid transformation of the automotive industry to electric vehicles is putting immense pressure on not just vehicle manufacturers (OEMs), but the entire battery electric vehicle (BEV) supply chain. This includes lithium-ion battery cells, the current state-of-the-art technology for energy storage in BEVs. READ MORE

6. 5. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Julia Halin; [2020]
   Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

   Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE