Essays about: "sports sponsoring"

Showing result 1 - 5 of 19 essays containing the words sports sponsoring.

  1. 1. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

  3. 2. The relationship between sports marketing & consumers purchase intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
    Keywords : ;

    Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE

  4. 3. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  5. 4. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  6. 5. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jessica Bäckman; Carolina Mella; [2020]
    Keywords : Sponsorship; Women in Motorsport; Selection criteria;

    Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE