Essays about: "sports sponsorship as a marketing tool"

Found 4 essays containing the words sports sponsorship as a marketing tool.

  1. 1. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  2. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  3. 3. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Keywords : Linked sponsors; unlinked sponsors; sports sponsorship;

    Abstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE

  4. 4. The Economic Impact of a Major Sports Event : An analysis what effect the FIS Alpine Ski World Cup in Levi, Finland has on the local economy

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för idrotts- och hälsovetenskap

    Author : Patrick Suves; [2009]
    Keywords : economic impact;

    Abstract : AimThe aim of this study has been to determine the economic impact on the local economy of a large scale international sporting event, namely the FIS Alpine Ski World Cup in Levi, Finland. In addition, it seeks to investigate the regional origins of visitors to the event and the relationship between residence and expenditure. READ MORE