Essays about: "sportswear consumer behaviour"
Showing result 1 - 5 of 9 essays containing the words sportswear consumer behaviour.
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1. Designing for the Circular Consumer : A design tool for clothing companies to engage consumers in the circular textiles economy
University essay from Mälardalens högskola/Akademin för innovation, design och teknikAbstract : The current prevailing take-make-waste economy has caused the global climate crisis, operating outside the Planetary Boundaries of our planet (Rockström et al., 2009), disrupting nature's balance and affecting all life on earth (WWF and Global Footprint Network, 2019). READ MORE
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2. Businesses’ Willingness to Sustainable Approach Using BMfS to Manage Sustainable Supply Chain Evidence of Development and Implementation of BMfS on Introduction of Organic Cotton Action Outdoor Products
University essay from Lunds universitet/Institutionen för informatikAbstract : With the rapid production of sportswear and its price advantage, consumption has also increased significantly, which has a rather negative impact on the environment, society, and the economy. Fashion retailers and their consumers are also well aware of this, and their demands for sustainable fashion have had a strong impact on the production of sportswear and consumer behaviour in recent years. READ MORE
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3. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France
University essay from Umeå universitet/FöretagsekonomiAbstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE
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4. The consumer behaviour in the sportswear industry
University essay from Högskolan i HalmstadAbstract : .... READ MORE
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5. Do Scandals Affect YOU as an Athletic Sportswear Consumer?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. READ MORE