Essays about: "sportswomen"

Found 3 essays containing the word sportswomen.

  1. 1. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

  3. 2. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Veronika Mirkovic; [2020]
    Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

    Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE

  4. 3. A sporting difference? : A comparative analysis of the media portrayal of male and female athletes during the Olympic Games 2016

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Simone Schwarz; [2017]
    Keywords : Gender; equality; media representation; sport; Olympic Games; content analysis; feminist critical discourse analysis;

    Abstract : The underrepresentation of sportswomen in all forms of news coverage has been widely acknowledged by feminist media scholars. However, some researchers claim that there is a shift towards greater gender equality of sports media coverage, especially during the Olympic Games. READ MORE