Essays about: "spss sales"

Showing result 1 - 5 of 16 essays containing the words spss sales.

  1. 1. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

    University essay from Jönköping University

    Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
    Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

    Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

  3. 2. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

  4. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  5. 4. Environmental protection as a driver for employee satisfaction and retention : A quantitative study on the Swedish cosmetics industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Anna Maria Messerschmidt; Ida Kvist; [2020]
    Keywords : employee retention; employee satisfaction; cosmetics industry; CSR;

    Abstract : Date: 2020-06-09 Level: Bachelor Thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ida Kvist (93/03/23), Anna Messerschmidt (95/06/14) Title: Environmental protection as a driver for employee satisfaction and retention Tutor: Ali Farashah Keywords: employee retention, employee satisfaction, cosmetics industry, CSR Research question: How are the employee satisfaction and retention within the cosmetics industry impacted by the company’s external CSR actions regarding environmental sustainability? Purpose: The relationship between CSR and internal stakeholders has often been neglected in previous studies. Therefore, the purpose of this study is to investigate whether a company’s CSR strategy can positively influence employee satisfaction and retention. READ MORE

  6. 5. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marléene Johansson; Emma Persson; [2019]
    Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE