Essays about: "standardization adaptation in japan"

Found 4 essays containing the words standardization adaptation in japan.

1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 2. Challenges and Market Entry Strategies : a Study of Scandinavian Companies in Japan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Therese Palmquist; [2012]
   Keywords : Entry barriers; Market entry strategy; Entry mode; Eclectic theory; OLI framework; Marketing mix; Standardization adaptation; Performance; Japan; Scandinavia ;

   Abstract : Japan, being the third largest market in the world with a population that is well educated and has a high buying power, is one of the most interesting markets for internationally active companies. However, old and recent studies show the same result; the Japanese market is also one of the most difficult to enter. READ MORE

4. 3. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
   Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE

5. 4. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

   University essay from Ekonomihögskolan, EHV

   Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
   Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

   Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE