Essays about: "standardization and adaptation of promotion"

Showing result 6 - 7 of 7 essays containing the words standardization and adaptation of promotion.

1. 6. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Helena Piirainen; Dzejna Seta; [2008]
   Keywords : standardization; adaptation;

   Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

3. 7. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

   University essay from Ekonomihögskolan, EHV

   Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
   Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

   Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE