Essays about: "standardization ikea"

Showing result 1 - 5 of 11 essays containing the words standardization ikea.

  1. 1. A critical overview of the RFQ process of a Global Company

    University essay from Uppsala universitet/Industriell teknik

    Author : Eric Toste; Muhammad Ahmed; [2022]
    Keywords : Request for quotation; Sourcing; Standardization; Transformation; Lean; Business strategy; Alignment; Framework; Benchmarking;

    Abstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE

  3. 2. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  4. 3. Direct Material Safety Stock Standard - A Study at IKEA Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Oskar Strömberg; Oscar Gustavsson; [2018]
    Keywords : Safety stock; safety time; safety stock under MRP; inventory control; Combining safety stock and safety time; decision support framework; Technology and Engineering;

    Abstract : Title: Direct Material Safety Stock Standard Authors: Oscar Gustavsson, Oskar Strömberg Supervisors: Gustaf Lilja, IKEA Industry Eva Berg, Division of Industrial management and logistics, Lund University Contribution: This thesis has been a complete elaboration between the two authors. Each author has been involved in every part of the process. READ MORE

  5. 4. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  6. 5. Personnel motivation in multinational companies : standardization and adaptation

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Stepanyan; [2016]
    Keywords : Multinational company; Motivation system; Cross-cultural differences; Standardization and adaptation; Motivational tools; Personnel motivation; Motivation in multinational companies;

    Abstract : With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. READ MORE