Essays about: "standardization or adaptation the MARKETING MIX"
Showing result 1 - 5 of 8 essays containing the words standardization or adaptation the MARKETING MIX.
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1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
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2. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE
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3. To Standardize or to Adapt the Marketing Mix: Exploring Online Retailing in the Nordic Region
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE
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5. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB
University essay from Företagsekonomiska institutionenAbstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE