Essays about: "standardization versus adaptation"

Showing result 1 - 5 of 6 essays containing the words standardization versus adaptation.

1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 2. Product standardization and adaptation in International Marketing : A case of McDonalds

   University essay from Institutionen för ekonomi och it

   Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
   Keywords : Standardization; adaptation; culture; product; global; international;

   Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

4. 3. Corporate standards and local decisions: A cross-country comparison of variable compensation design in a decentralized MNC

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Rehan Chaudhry; Jessica Eidvall; [2012]
   Keywords : MNCs; incentive systems; national cultures; corporate culture; standardization versus adaptation;

   Abstract : Despite an intense rate of globalization, cultural diversity has not decreased (Scholte, 2002) and managing different national cultures therefore continues to be ever-present for multinational corporations (MNCs). Previous research on performance management systems (PMSs) in MNCs has found considerable differences as well similarities when conducting cross-national research on the design of incentive systems (Van der Stede, 2003; Jansen et al. READ MORE

5. 4. Knowledge Management: Standardization vs. Adaptation in MNCs

   University essay from Företagsekonomiska institutionen

   Author : Amanda Lundeteg; [2012]
   Keywords : Knowledge management; Standardization; Adaptation;

   Abstract : It is necessary for multinational corporations (MNCs) to manage their knowledge flows effectively in order to gain or maintain competitive advantage. The knowledge management (KM) process needs to be cost effective, which can be achieved through a standardized “one-size fits all” strategy. READ MORE

6. 5. Standardizing or adapting the marketing mix across culture : a study case: Agatha

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Elise Meyer; Ingrid Bernier; [2010]
   Keywords : ;

   Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE