Essays about: "starbucks culture"

Found 4 essays containing the words starbucks culture.

  1. 1. Experiencing the Starbucks Experience - A Cultural Analysis of the Effects of Glocalization

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Carissa Typaldos; [2016]
    Keywords : Starbucks; experiencescapes; habitus; ethnography; coffee shop; third place; glocalization; Sweden; experience economy; cultural analysis; MACA; atmosphere; Cultural Sciences;

    Abstract : The Malmo Central Station Starbucks opened in 2012 as one of the first Starbucks shops in Sweden. The shop works as a transient location, skillfully designed around its train station location and historical aesthetic. READ MORE

  3. 2. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Uzezi Dia; [2015]
    Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

  4. 3. Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity

    University essay from Medier och kommunikation

    Author : Carole Ginman; [2010]
    Keywords : Branding; Social Media; Facebook; Twitter; Brand Identity; Personality; Celebrity; Product Brands; People Brands;

    Abstract : Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. READ MORE

  5. 4. Changes in the coffee culture - opportunities for multinationals coffee shops?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Almqvist; Barbara Hruzova; Kajsa Olsson; [2007]
    Keywords : coffee; culture;

    Abstract : The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. READ MORE