Essays about: "startups attractiveness"

Showing result 1 - 5 of 6 essays containing the words startups attractiveness.

  1. 1. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

    University essay from KTH/Industriell Management

    Author : Cristina Gadibadi; [2020]
    Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

    Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE

  2. 2. Leaping from stable to unstable : A qualitative analysis of employees’ motivation to make the transition from established companies to startups

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Adam Törnqvist; Svensson Eric; Petter Broberg; [2020]
    Keywords : Startups; New Ventures; Job Attractiveness; Job Satisfaction; Motivation;

    Abstract : .... READ MORE

  3. 3. Venture Capital & Green Ventures : Developing an Understanding of the Investment Decision

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Enrico Sabbi; Triantafyllia Karampini; [2019]
    Keywords : entrepreneurial finance; environmental entrepreneurship; green startups; green entrepreneurs; green venture capital;

    Abstract : There has been a continuous interest in academia with regard to the venture capital (VC) as themain flourishing aid to new business. Nowadays, academia and the public consider it ‘hot‘ to argue and invest in business that define their activities with sustainable goals, and callthemselves ‘green’, ‘clean’ or ‘eco’. READ MORE

  4. 4. The Startup Hype - Just a bluff?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Krista Glödstaf; Anna Groth; [2019]
    Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

    Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE

  5. 5. Strategic Sustainable Trigger Questions: How Strategic Sustainable Development might be introduced in the Lean Startup through the Business Model Canvas

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling; Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Thomas Van der Molen; Anastasia Bagrianski; [2016]
    Keywords : Strategic Sustainable Trigger Questions; Lean Startup; Business Model Canvas; Value Proposition Canvas; Framework for Strategic Sustainable Development FSSD ; Sustainability.;

    Abstract : We are living in the “Anthropocene” the era in which human activities are responsible for severe damage to the resilience of the ecological and social systems, undermining the Earth’s autopoetic mechanism, integrity and ability to function as a healthy complex adaptive systems. The prevailing societal paradigm for business practices has yet to realise the reality of our current global unsustainable state – and the shift necessary to move us forward collectively. READ MORE