Essays about: "state monopoly"

Showing result 1 - 5 of 55 essays containing the words state monopoly.

  1. 1. State-Sponsored Gambling Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Otto Lundbergh; Oliver Ohlin; [2023]
    Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

  3. 2. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Johan Larsson; [2023]
    Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

    Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

  4. 3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  5. 4. The Deregulation of the Swedish Railway - On Track or Derailed?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Axel Reimers; [2023]
    Keywords : Deregulation; Swedish railway; Structure-Conduct-Performance approach; Strategic interaction; Entry barriers; Business and Economics;

    Abstract : Since 2010, the Swedish railway has been open to competition for passenger train traffic. Despite extensive deregulations, the state-owned enterprise and previous monopoly Statens Järnvägar has managed to retain its previous position as the reigning actor of the Swedish railway. READ MORE

  6. 5. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

    University essay from Lunds universitet/Europastudier

    Author : Alicia Karvosenoja; [2022]
    Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

    Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE