Essays about: "stated need in marketing"

Showing result 1 - 5 of 21 essays containing the words stated need in marketing.

1. 1. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Reuben Edenkrantz; Edvin Holpers; [2021]
   Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

   Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

3. 2. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Carl Jacobsson; Jens Hedström; [2020]
   Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

   Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE

4. 3. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Moa Lundgren; [2020]
   Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

   Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

5. 4. Blueprint for cultivation of Jute Mallow (Corchorus olitorius) under Swedish conditions

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Shadia Awad; [2018]
   Keywords : Mediterranean peat substrate; vegetable peat substrate; BCCH scale; plant biomass; leaf area; fertilizers; cow manure; NPK;

   Abstract : Investigations were carried out in order to develop a natural science and social science approaches for introduction of new vegetable crops to the Swedish market and to meet the demographic changes in the society. The focus is on developing preliminary baselines for cultivation of jute mallow, a vegetable crop usually used in Middle East food culture. READ MORE

6. 5. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

   University essay from Stockholms universitet/JMK

   Author : Gustaf Petersen; [2018]
   Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

   Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE