Essays about: "stina ericsson"

Found 2 essays containing the words stina ericsson.

1. 1. Professional and Non-Professional Written Travel Texts – Do They Have Common Features? : A Comparative Investigation on Travel Texts on Trysil, Norway

   University essay from Högskolan Dalarna/Engelska

   Author : Stina Ericsson; [2016]
   Keywords : Discourse Analysis; Genre Analysis; News texts; Travel texts; News schemata; Macrorules; Comparison;

   Abstract : This study aims to investigate possible distinctions between professional and non-professional written travel texts all treating the same destination: the Norwegian ski resort Trysil. The study will investigate to what extent the different texts correlate with the genre of travel texts, as the travel texts are treated as personal narratives, and how they conform to a given structure for narratives and with guidelines for professional writers. READ MORE

3. 2. We adapt, therefore we are – Bachelor thesis on CEO-letters in sustainability reports

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Kajsa-Stina Persson; Nina Vikkula; [2014-07-03]
   Keywords : Sustainability; CSR; GRI; CEO-letter; Institutionalism; Legitimacy; Reputation Management and Sustainability report;

   Abstract : Background: CEO-letters in sustainability reports have opened a relatively new channel for CEOs for communication of companies’ engagement in CSR. As this channel has become one of the main communications channels for CEOs to communicate CSR, it is relevant that the communication corresponds to stakeholder expectations and leads to legitimacy and a good reputation, and thereby contributes to easier resource acquisition and thereby company success. READ MORE