Essays about: "store atmoshperics"
Found 1 essay containing the words store atmoshperics.
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1. The Smell of Money: A study of how scents can affect behavior and attitudes
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The use of scents in marketing has been rather limited in Sweden despite the known strengths of the human olfaction. Research has been done, although most with origin outside of Sweden. Swedish firms using scents ”simply believe in the concept” and do not know whether the scents have an effect or not. READ MORE
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