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Showing result 1 - 5 of 84 essays matching the above criteria.

  1. 1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  3. 2. Unlocking the Potential of Business Intelligence in HR: Assessment of how maturity is to be developed : A case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Berken Celik; O'bryan Gaete; [2023]
    Keywords : Business intelligence; human resources; BI maturity; predictive analysis; data-drive decision-making; BI factors; Business Intelligence; HR; BI-mognad; prediktiv analys; datadrivet beslutsfattande; BI-faktorer;

    Abstract : The rise of technology and digitalization has greatly impacted organizations, particularly in the field ofHuman Resources (HR). To stay competitive in this evolving landscape, HR departments are increasingly adopting Business Intelligence (BI) as a useful umbrella concept to collect, store, access, and analyze data for data-driven decision-making. READ MORE

  4. 3. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Pontus Andersson; Johansson Oscar; [2023]
    Keywords : Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

    Abstract : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. READ MORE

  5. 4. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  6. 5. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amel Vendela Björkbom; [2023]
    Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE