Essays about: "store managers"

Showing result 1 - 5 of 61 essays containing the words store managers.

  1. 1. Shared understanding across organizational divisions - A qualitative study of store managers in a corporate cultural change process

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Johansson; Therese Erenius; [2019-07-03]
    Keywords : Cultural change; internal boundaries; boundary work; store managers;

    Abstract : MSc in Management.... READ MORE

  2. 2. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  3. 3. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

  4. 4. Retailing in the digital age : A cross-sectional survey of employees' attitudes toward digitalization

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Linnea Pernebrink; Adam El Azab; [2019]
    Keywords : Digitalization; retail employees; attitudes; e-commerce; self-service systems;

    Abstract : Digitalization is changing the world, and the retail industry is no exception. The new technologies are affecting retail in multiple ways to increase sales and customer satisfaction. This change is being observed in the physical stores as well as new online markets. READ MORE

  5. 5. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Erhan Kayhan; Leo Rönnbäck; [2019]
    Keywords : Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

    Abstract : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. READ MORE