Essays about: "storytelling advertising experiment"
Found 1 essay containing the words storytelling advertising experiment.
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1. A Story about Repetition - A quantitative study on how repetition affects advertising effectiveness for advertising that tells a story
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Despite the wide application of storytelling in marketing communication there has been relatively little theoretical research within this area. More research is needed in order to understand what effect repetition has on advertising effectiveness for advertising that tells a story. READ MORE
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