Essays about: "strategi"

Showing result 1 - 5 of 1523 essays containing the word strategi.

  1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  2. 2. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Casiana Oancea; Ashwathi Pillai; [2023]
    Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE

  3. 3. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Valentin; David Narva; [2023]
    Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

  4. 4. An active chain process of self-leadership : Dynamically practising self-leading strategies for sustainability

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Mia Amilon; Stephanie Nguyen; [2022]
    Keywords : Leadership; self-leadership; personality; traits; dynamic; active; chain process; self-leadership strategies; strategies; strategy; education; chain; process; self-awareness; self-management; self-efficacy; outputs; outcome; sustainability; innovation; work performance; self-leading; awareness; thriving; health; mindfulness; social cognitive theory; self-regulation theory; self-control theory; intrinsic motivation theory; Självledarskap; ledarskap; ledare; självledarskapsstrategi; strategi; aktiv; dynamisk; process; kedjeprocess; personlighet; egenskap;

    Abstract : Title: An active chain process of self-leadership: Dynamically practising self-leading strategies for sustainability. Keywords: Active and dynamic, Chain process of self-leadership, Self-leadership strategies Background: Sustainability is important and of current interest, requiring all organisations to be well-functioning, committed to sustainability and create strategic decisions for their long-term sustainability. READ MORE

  5. 5. Urban natur : design för naturupplevelser, vildhet och biologisk mångfald i staden

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Hedvig Jansson; [2022]
    Keywords : Urbana grönområden; Urban natur; Urban vildhet; Naturupplevelser i urbana områden; Biologisk mångfald i urbana områden;

    Abstract : Uppsatsen undersöker hur design av grönområden skulle kunna se ut om de gjordes med målen att skapa värden för biologisk mångfald och tillgängliggöra naturupplevelser för människor i staden, med ett designförslag av en befintlig park i Malmö som fallstudie. I växande städer är förtätning en strategi för att minska städers utbredning och konsumtion av omgivande landområden vilket innebär en allvarlig påverkan på biologisk mångfald. READ MORE