Essays about: "strategi"

Showing result 1 - 5 of 1648 essays containing the word strategi.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

  4. 3. Crossing the digitalisation chasm: Overcoming barriers to industrial digitalisation

    University essay from Lunds universitet/Innovationsteknik

    Author : Anton Öreberg; Anton Nyberg; [2023]
    Keywords : digitalisation; digitalization; digital transformation; industry 4.0; manufacturing industry; challenges; barriers; digitalisering; industri 4.0; tillverkningsindustri; utmaningar; barriärer; Technology and Engineering;

    Abstract : Digitalisation is a global megatrend revolutionising every aspect of society and especially impacting businesses. Consequently, the term Industry 4.0 has emerged in the manufacturing industry. READ MORE

  5. 4. The Operational Strategy Optimization of Distributed Energy System Based on MATLAB : A case study in Northeast China

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Yujun Han; [2023]
    Keywords : Distributed Energy System; CCHP; operational strategy; Distribuerat energisystem; CCHP; operativ strategi;

    Abstract : China is the largest energy consumer worldwide, with a fast-growing rate. But the energy and environmental problems brought by its unbalanced energy structure and low energy efficiency restrict the sustainable development of China. The Distributed Energy System (DES) is one of the internationally recognized solutions to the problems. READ MORE

  6. 5. Tänka kan man göra på fritiden : närbyråkratens handlingsutrymme i miljöbedömningar för vindkraft

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Amanda Viberg; [2023]
    Keywords : närbyråkrat; tillståndsbedömningar; avvägningar; policy;

    Abstract : Denna studie har undersökt hur tjänstemän på länsstyrelsen tolkar och arbetar med tillstånd för vindkraft utifrån policy. Studien fokuserar på hur avvägningar görs mellan rennäringen och vindkraftens intressen inom en ansöknings- och prövningsprocess. READ MORE