Essays about: "strategic alignment model and IT-business alignment ITBA ."

Found 1 essay containing the words strategic alignment model and IT-business alignment ITBA ..

  1. 1. Digital business strategy : The driver for change in internal and external business environment

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Sarah Shaaban; Sumera Magsi; [2019]
    Keywords : Digital technologies; business strategies; IT strategies; digital business strategies; strategic alignment model and IT-business alignment ITBA .;

    Abstract : Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. READ MORE