Essays about: "strategic analyses of the company"

Showing result 1 - 5 of 31 essays containing the words strategic analyses of the company.

1. 1. The New Trade Union Model: A Strategic Action Field Approach to the Trade Union Organization of Umbrella Company Workers in Sweden

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : Alexander Moser Uppström; [2023]
   Keywords : Trade unions; Solo self-employment; Umbrella companies; Strategic action fields; Collective actors; Industrial relations; Umbrella company workers; Social Sciences;

   Abstract : This thesis analyses a new trade union model for umbrella company workers and the changes in the field of trade unions in Sweden. By conceptualizing trade unions as collective actors within strategic action fields I describe and explain how a small independent trade union and challenger in the field, Säljarnas Riksförbund, has managed to construct a new trade union model for umbrella company workers that differs from the traditional model used by the incumbent Unionen, the largest trade union in Sweden. READ MORE

3. 2. Perceived Sustainability of Startups: The Role of Relationship Equity and Chief Sustainability Officer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Samuel Amant; Thor Berg; [2022]
   Keywords : Perceived Sustainability Value; Relationship Equity; Startups; Chief Sustainability Officer; Business and Economics;

   Abstract : Strategic decisions on how a company should invest resources is naturally a crucial decision, but for startups this decision is even more important as each small decision will have major repercussions on the longevity of a startup. This study seeks to deepen the understanding of the perceived sustainability of a startup by a customer - since this is a growing customer decision criteria - and how the customer’ relationship equity and Chief Sustainability Officer (CSO) influence this perceived sustainability. READ MORE

4. 3. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

5. 4. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

   University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Author : Ingrid Wendin; Per Bark; [2021]
   Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

   Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

6. 5. Data-driven Management Framework using National and Corporate Culture Analytics to foster Innovation Ambidexterity : A case study on a world leading telecom company

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Chiara Isola; Divya Peddireddy; [2021]
   Keywords : Ambidexterity; Exploration; Exploitation; Innovation; National culture; Corporate culture; Telecommunication Sector; Human Capital; Data-driven Management; Business Strategy; Machine Learning;

   Abstract : Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. READ MORE