Essays about: "strategic communication."

Showing result 1 - 5 of 453 essays containing the words strategic communication..

  1. 1. Strategic Planning for Climate Adaptation - a case study of Åre municipality

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Kajsa Kronkvist; [2022]
    Keywords : Climate change adaptation; municipal planning processes; landslide risk management; mountain tourist destinations; Social Sciences; Earth and Environmental Sciences;

    Abstract : Åre municipality, a well-known skiing resort in Sweden, has been classified as a primary risk area for landslides, due to a combination of global warming and increased pressure from expansion. The purpose of this study is to explore options to strengthen climate adaptation planning and reduce vulnerability in Åre. READ MORE

  2. 2. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
    Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

    Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

  3. 3. Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Karolina Boyoli; [2022]
    Keywords : Estonia; e-Government; e-Governance; digital literacy; digital exclusion; digital inclusion; digitalization; senior citizens; strategic communication.; Social Sciences;

    Abstract : With the vast processes of digitalization and digitization taking place in many countries in the world, the small northeastern European country Estonia has managed to make incredible advancements in the field of technology and in creating a digital society. Today, the most digitized country and government in the world provides a vast majority of governmental services online, presents the most unicorns per capita in the world and is establishing digital embassies. READ MORE

  4. 4. Change Management and Digital Transformation : Analyzing Important Factors and Strategies for Successful Implementation of Digital Projects

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sarah Nemet Ahmed; [2022]
    Keywords : Change management; digital transformation; operator 4.0; change resistance; future state vision; employee involvement; theory of planned behavior; psychological contract; skeuomorphism;

    Abstract : Change and adaptation to change has always been a part of human life. Some are more used to changes in their daily life and some are more resistant towards it. In big organizations all types of people are working together to create a better future. READ MORE

  5. 5. On rough terrain: Islands and Violence

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Nora Nijboer; [2022]
    Keywords : Island disputes; strategic locations; violent escalation; interstate disputes; territorial conflict;

    Abstract : Although island disputes have returned to the geopolitical theatre on a small scale, to date, virtually no previous research on territorial interstate island disputes and violent escalation exists. This paper argues that when an island is positioned in a strategic location, because of its unique attacking, defending, and trade capabilities this may induce a willingness towards- and eventual use of violence in the attempt to conquer or defend the territory. READ MORE