Essays about: "strategic communication"

Showing result 21 - 25 of 543 essays containing the words strategic communication.

  1. 21. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 22. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Weicheng Li; [2023]
    Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

  4. 23. Middle Ground, Major Impact: The Enabling Role of Middle Managers in Digital Transformation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Matteo Festa; Mathias Östlund; [2023]
    Keywords : Digital Transformation; Dynamic Capabilities; Competitive Advantage; Middle Managers; Skills and Mindsets;

    Abstract : In the digital age, incumbent firms must evolve to stay competitive and face the disruption brought by technological change. Companies wishing to undertake this shift not only need to acquire new digital technologies, but significantly reshape their processes and their human resources. READ MORE

  5. 24. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Matilda Samuelsson; [2023]
    Keywords : Product-Service System PSS ; Sustainable Business Model; Use Phase; Assessment and Monitoring; Key Performance Indicators KPIs ; Produkttjänstsystem PSS ; Hållbar affärsmodell; Användningsfas; Bedömning och Kontroll; Nyckeltal KPI:er ;

    Abstract : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. READ MORE

  6. 25. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE