Essays about: "strategic customer management"

Showing result 1 - 5 of 201 essays containing the words strategic customer management.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Revising Technology Strategies In The High-Tech Electric Vehicle Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Adeeb Al-Adhami; [2024]
   Keywords : EV charging industry; Electric vehicles; Electric Road System; Stationary Charging Station; Dynamic Charging Station; Elonroad.; Technology and Engineering;

   Abstract : This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. READ MORE

4. 3. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Juliane Wloch; [2023]
   Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

   Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

5. 4. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

   University essay from Lunds universitet/Produktionsekonomi

   Author : Douglas Wilsby; Knut Winström; [2023]
   Keywords : FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

   Abstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE

6. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE