Essays about: "strategic lense"

Found 4 essays containing the words strategic lense.

  1. 1. Brand Personas with a Story - How they are created and categorized

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Céline Chauvet; Ida Vesterlund; [2018]
    Keywords : brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE

  2. 2. Best practice or PR strategy? : Integrated reports as impression management in a Swedish mining company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gisela Brodin; Sofie Vesterlund; [2018]
    Keywords : Corporate social responsibility; Sustainable development; Mining industry; Impression management; CSR;

    Abstract : Environmental and social problems are often connected to the mining industry. Hence, there is a history of conflicts between industry actors and stakeholders such as non-governmental organizations, regional politicians, environmental authorities, academics, community researchers, tourism industry and indigenous people. READ MORE

  3. 3. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

  4. 4. Engaging Urban Communities of Newcomers to Sweden towards UNFCCC Climate Change Targets through Participation and Diversity

    University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknik; Blekinge Tekniska Högskola/Avdelningen för maskinteknik; Blekinge Tekniska Högskola/Avdelningen för maskinteknik; Blekinge Tekniska Högskola/Avdelningen för maskinteknik

    Author : Gulderen Alimli; Naveed Imran; Mohammed Ireg; Jennifer Nichols; [2008]
    Keywords : FSSD; climate change; participation; engagement; immigration;

    Abstract : Human-influenced climate change is rapidly accelerating and continues to threaten to human existence. Global migration is leading to increasingly multicultural urban populations. This paper ties these two issues together through the lense of engagement. READ MORE