Essays about: "strategic lense"
Found 5 essays containing the words strategic lense.
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1. Digitalization and Entrepreneurial Orientation : An exploratory study of digitalization in Swedish SMEs
University essay from Umeå universitet/FöretagsekonomiAbstract : Digitalization has changed the business environment for all businesses, whether large or small. As the multitude of digital solutions for the business world continuously develop and evolve, investigating how companies can better take advantage of digitalization is crucial for gaining and retaining competitive advantage. READ MORE
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2. Brand Personas with a Story - How they are created and categorized
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE
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3. Best practice or PR strategy? : Integrated reports as impression management in a Swedish mining company
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Environmental and social problems are often connected to the mining industry. Hence, there is a history of conflicts between industry actors and stakeholders such as non-governmental organizations, regional politicians, environmental authorities, academics, community researchers, tourism industry and indigenous people. READ MORE
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4. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE
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5. Engaging Urban Communities of Newcomers to Sweden towards UNFCCC Climate Change Targets through Participation and Diversity
University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknikAbstract : Human-influenced climate change is rapidly accelerating and continues to threaten to human existence. Global migration is leading to increasingly multicultural urban populations. This paper ties these two issues together through the lense of engagement. READ MORE