Essays about: "strategic management IKEA"

Showing result 1 - 5 of 11 essays containing the words strategic management IKEA.

1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 2. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Akashdeep Maheshwari; David Marriaga Diaz; [2021]
   Keywords : Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

   Abstract : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. READ MORE

4. 3. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

5. 4. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Lehmann; Axel Åkerlund; [2017]
   Keywords : internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

   Abstract : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. READ MORE

6. 5. A Strategic Framework for Improving Inventory Management Decisions at IKEA

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ida Ellesson; Viktor Hultin; [2016]
   Keywords : inventory management; inventory planning; supply chain management; organization; inventory strategy; consumer goods; seasonal demand; Technology and Engineering;

   Abstract : Background IKEA has realized the potential benefits of improving inventory management on a strategic level. For IKEA as a market leader in the home furnishing business, an efficient supply chain and proper management of inventory is of crucial importance in order to support their business idea of offering lowpriced products to the many people. READ MORE