Essays about: "strategic management markets"

Showing result 6 - 10 of 100 essays containing the words strategic management markets.

  1. 6. Exploration of the Strategic Sourcing Orientation in Automotive Industry - A Study Examining the Strategic Sourcing Orientation for Original Equipment Manufacturers in the Automotive Industry and Connecting it with the Agility of the Firms’ Supply Chain

    University essay from Göteborgs universitet/Graduate School

    Author : Ali Ahmed; Lina Nashabat; [2022-07-05]
    Keywords : Electric Vehicle; Strategic Sourcing; Strategic Sourcing Orientation; Original Equipment Manufacturer; Research and Development; Supply Chain Management; Firm’s Supply Chain Agility; Transaction Cost Theory; Internal Combustion Engine; Key Performance Indicator;

    Abstract : Automotive industry is constantly changing, which has put an excessive stress on processes within the Original Equipment Manufacturers supply chain. The process of sourcing strategies is one major source to a firm’s supply chain agility. READ MORE

  3. 7. Market Intelligence within Software Procurement

    University essay from Lunds universitet/Innovationsteknik

    Author : Sofia Frändberg; Alina Liljeäng; [2022]
    Keywords : Market Intelligence; Software Markets; Software Procurement; Information Processing Theory; Information Requirements.; Technology and Engineering; Business and Economics;

    Abstract : With the dawn of the digital era, software solutions are becoming of increasingly strategic importance for corporations, and due to the complexity of the products and the huge lock-in effects which they often give rise to, software-procurement is growing into a critical activity. However, due to the phenomena of information overload, finding and making use of the right information when making strategic decisions is becoming increasingly difficult, resulting in the need for organizations to overlook their information processing capacities in order to ensure the quality of such selections. READ MORE

  4. 8. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  5. 9. Master of crisis: Strategic management dealing with, and benefitting from, COVID-19 : A multiple case study of Swedish Multinational Manufacturing firms in turbulent markets

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Max Bergstrand; Pontus Jakobsson; Alexander Jarmdahl; [2022]
    Keywords : Strategic management; Crisis; COVID-19; Multinational firms; Manufacturing industry;

    Abstract : Background: The outbreak of COVID-19 caused widespread economic distress with waves of business failures among several industries. Literature suggests that businesses can acknowledge opportunities and profit from shifts in the external environment through strategic management. READ MORE

  6. 10. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Blomberg; Linus Mautner; [2022]
    Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE