Essays about: "strategic management theory"

Showing result 1 - 5 of 299 essays containing the words strategic management theory.

  1. 1. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carl Provén; Noel Skoglund; [2023-09-22]
    Keywords : Product-Service Systems; PSS; Value Creation; Servitization; Strategic Management;

    Abstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE

  3. 2. Brick by Brick: Exploring Sustainable Operations in the Built Environment : A Comparative Case Study of Swedish Real Estate Organisations' Decision-Making Processes

    University essay from Stockholms universitet/Operations Management

    Author : Oscar Alawi; Nawar Alolabi; [2023]
    Keywords : Sustainable operations; Decision-making processes; Sustainability performance; Management systems and certifications; Built environment.;

    Abstract : The purpose of this study was to investigate the decision-making processes of real estate organisations in the built environment with respect to sustainable operations, as well as how they relate to management systems and building certifications. In the study, we utilised the proposed framework by Schrettle et al. READ MORE

  4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  5. 4. Co-operatives in times of crisis : crisis management for co-operatives in the agricultural sector

    University essay from SLU/Dept. of Economics

    Author : Johan Furustam; Linn Uslu; [2023]
    Keywords : Co-operatives; Crisis; Agriculture; Decision making;

    Abstract : In recent times Sweden has faced several crises beginning with the drought in 2018, Covid-19 during 2019-2022, and finally the war in Ukraine. All these three crises have and will affect the Swedish agricultural sector in different ways. READ MORE

  6. 5. Towards Greener Pastures: Management of Corporate Sustainability Tensions in Internal Investment Decision-Making Processes

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Ludwig Donath; Martin Lindström; [2023]
    Keywords : Internal Investment Decision-Making; Corporate Sustainability Tensions; Resource Allocation Process; Capital Budgeting Process; Paradox Theory;

    Abstract : This qualitative study investigates the integration of corporate sustainability in the internal investment decision-making process and how potential corporate sustainability tensions are managed through the process. The two investment processes for capital investments and product developments were analyzed as the processes consider different Scope emissions and are both essential in organizations' endeavors towards a greener future. READ MORE