Essays about: "strategic marketing 2010"

Showing result 1 - 5 of 28 essays containing the words strategic marketing 2010.

  1. 1. Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Xueqi Gong; [2015]
    Keywords : ;

    Abstract : As a relatively new social networking site (SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach the end-users, more importantly, to build lasting relationships with them. READ MORE

  3. 2. Understanding Customer Needs in Canada – Importance of Marketing Research Excellence in a Market Oriented Organization

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Björklund; Joel Fredstorp; [2012]
    Keywords : Market Research; Market Orientation; Marketing Information System; Market Potential; Technology and Engineering;

    Abstract : Company X Equipment division is a mature organization that has experienced a desire to broaden the knowledge about the market potentials of the Canadian markets. There is also an ambition within the organization to improve the sales in Canada by exploring previously unknown market opportunities. READ MORE

  4. 3. Retailing In India-An Approach

    University essay from Göteborgs universitet/Graduate School

    Author : Nanda Kishore Balijepalli; [2010-06-23]
    Keywords : ;

    Abstract : Indian Retailing is the biggest economy generated sector in India, and the most emerging market in Asia, and other parts of the world. Indian retail market widely accepted around the world because of its quality, production and marketing strategies. The geographical and government sources were the back bones of strong retailing. READ MORE

  5. 4. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

    University essay from Göteborgs universitet/Graduate School

    Author : Satu Kettunen; Li Pengfei; [2010-06-23]
    Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

    Abstract : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. READ MORE

  6. 5. Brand equity and corporate responsibility : a review of brand valuation methods

    University essay from SLU/Dept. of Economics

    Author : Ashkan Pakseresht; [2010]
    Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

    Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE