Essays about: "strategic marketing"

Showing result 1 - 5 of 240 essays containing the words strategic marketing.

  1. 1. The practice of content marketing strategic planning

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Kevin Wang; Theresia Zeidler; [2019-02-26]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Swedish Armed Forces on Social Media : A study of Livgardet official Facebook page and 12:e motoriserade skyttebataljonen unofficial Facebook page.

    University essay from Stockholms universitet/JMK

    Author : Paulina Izabela Smolicz; [2018]
    Keywords : Swedish Armed Forces; Social Media; Media Studies; Media and Communication; Army; Armed Forces; Communication; Strategic Communication; Reputation; Military; Facebook;

    Abstract : The Swedish Armed Forces as a big public actor own different media channels and promote life as a soldier from different angles. They create marketing campaigns, which are available widely on YouTube or Facebook. The increased activity on social media platforms, especially Facebook, have created a field for research. READ MORE

  3. 3. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    University essay from Lunds universitet/Institutionen för informatik

    Author : Sylvia Karanja; Björn Arvesen; [2018]
    Keywords : platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Abstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE

  4. 4. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE

  5. 5. The Business Model Concept and the Sharing Economy : An Overview

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mark Fenzel; [2018]
    Keywords : Business Model; Sharing Economy; Competitive Advantage; Collaborative Consumption; Value Creation Driver;

    Abstract : The aim of this article is to give an overview of the business model concept and theories focussing on the sharing economy. Selected concepts and studies are presented, and its application, usefulness and limitations are discussed. READ MORE