Essays about: "strategic narratives"

Showing result 16 - 20 of 73 essays containing the words strategic narratives.

  1. 16. The Communist Party of China and Strategic Narratives During the Covid-19 Pandemic : Identity and Narrative Construction in the Party Journal Qiushi

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Jessica Örnholt; [2023]
    Keywords : Communist Party of China; Covid-19; pandemic; multilateralism; vaccines; Qiushi; Social Sciences;

    Abstract : This thesis analyzes how the Communist Party of China (CPC) has used the Covid-19 pandemic to enhance its identity as a global actor. This builds upon theories of soft power and demonstrates the advantages of using strategic narratives to analyze soft power in the current global system. READ MORE

  3. 17. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Anneli Perijäinen; [2023]
    Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

    Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE

  4. 18. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  5. 19. The Construction of the LVU Influence Operation : A Narrative Case Study on Influence Operations

    University essay from Försvarshögskolan

    Author : Pierre Nilsson; [2023]
    Keywords : influence operation; disinformation; psychological defence; sweden; social services; LVU; lvu; strategic narrative; hybrid threats; information influence; påverkanskampanj; desinformation; psykologiskt försvar; LVU; lvu; socialtjänsten; strategiska narrativ; fallstudie; hybridhot; säkerhetspolitik; informationspåverkan;

    Abstract : The thesis aims to give readers a more precise knowledge of how narratives in the information environment, mainly social media platforms, can be created and structured by agents of influence operations to subvert and influence a target audience. As a case study, the thesis focuses on the influence agent “Shuoun Islamiya”, as the Swedish Psychological Defence Agency pointed out, to be the initiator of the influence operation targeting Swedish Social Services and the LVU-act. READ MORE

  6. 20. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Chinnapong Chullanandana; [2023]
    Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

    Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE