Essays about: "strategic orientation"

Showing result 1 - 5 of 104 essays containing the words strategic orientation.

  1. 1. The effect of cross-border mergers & acquisitions as a driver of better corporate sustainability practices - A study on the post-acquisition context of selected target firms from Sri Lanka and Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Buddhini Erosha Jayasinghe; Farjana Rifat; [2023-07-19]
    Keywords : Mergers and acquisitions M A ; cross-border; sustainability; corporate sustainability practices; Corporate Social Responsibility CSR ; Environmental-Social-Governance ESG framework; target firm; stakeholder theory; resource-based view; acquirer; Sri Lanka; Sweden;

    Abstract : Companies typically strive to expand their realms. To do so, they rely on a series of organic and non-organic growth options, the latter including Mergers and Acquisitions (M&As). M&As continue to grow in number and frequency across national and regional borders in search of strategic complementarity. READ MORE

  3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  4. 3. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

    University essay from Jönköping University/HLK, Globala studier

    Author : Evgeniia Popova; [2023]
    Keywords : Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

    Abstract : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. READ MORE

  5. 4. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  6. 5. 3D geospatial data requirements for simulating noise using the Nord2000 model: Case study of the impact of building façade types and roof configurations on simulated traffic noise levels

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Soraya Hosseinvash Azari; [2023]
    Keywords : Physical Geography; Ecosystem Analysis; noise simulation; traffic; Nord2000 model; building façade types; roof configurations; geospatial data; 3CIM; SoundPLAN; acoustic properties; urban areas; 3D city model; Earth and Environmental Sciences;

    Abstract : The European Union implements the Environmental Noise Directive (END), which offers a framework for evaluating and assessing environmental noise. All EU members are required to create strategic noise maps to inform the public about noise pollution and its effects. READ MORE