Essays about: "strategic use of the internet"

Showing result 1 - 5 of 49 essays containing the words strategic use of the internet.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marc Castell; [2023-11-22]
    Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

  2. 2. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Weicheng Li; [2023]
    Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

  3. 3. Low-power Acceleration of Convolutional Neural Networks using Near Memory Computing on a RISC-V SoC

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Kristoffer Westring; Linus Svensson; [2023]
    Keywords : FPGA; ASIC; Near Memory Computing; RISC-V; Convolutional Neural Network; Technology and Engineering;

    Abstract : The recent peak in interest for artificial intelligence, partly fueled by language models such as ChatGPT, is pushing the demand for machine learning and data processing in everyday applications, such as self-driving cars, where low latency is crucial and typically achieved through edge computing. The vast amount of data processing required intensifies the existing performance bottleneck of the data movement. READ MORE

  4. 4. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  5. 5. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mohsin Raza; Jesper Svensson; [2022]
    Keywords : Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

    Abstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE