Essays about: "strategies for export marketing"

Showing result 1 - 5 of 10 essays containing the words strategies for export marketing.

1. 1. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Oscar Hilmér; Cecilia Klasson; [2017]
   Keywords : svensk grisproduktion; välfärdskoncept; djurskyddslagen; svenskt kött; knorr; fixering; halm;

   Abstract : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. READ MORE

3. 2. The export process in food processing SMEs : a case study of Swedish food export

   University essay from SLU/Dept. of Economics

   Author : Catharina Eke-Göransson; Maria Lennartsson; [2015]
   Keywords : export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

   Abstract : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. READ MORE

4. 3. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

   University essay from SLU/Dept. of Economics

   Author : André Nkili Fouda; [2015]
   Keywords : communications strategies; promotion; country of origin; South African wine;

   Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

5. 4. Customer Service Quality in Ethiopian Electric Power Corporation (EEPCO) : Prepayment Customer Service

   University essay from Företagsekonomiska institutionen

   Author : Seyoum Akele; [2012]
   Keywords : Customer Service Quality; SERVQUAL; Prepayment; EEPCO; Relationship Marketing; Customer Behavior;

   Abstract : Ethiopian Electric Power Corporation (EEPCO), state owned monopoly that generates, transmits, and distributes and sales electric power nationwide, has been undergoing various continued utility management practices. One of the major improvements, as part of the transformation, was the introduction of Prepayment (Metering) System, over that of the conventional metering service, which had been forcing the Corporation to follow lengthy service processes, in order to support the realization of its long term strategic vision of providing quality electric service and being competitive in an energy export. READ MORE

6. 5. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ran Shen; Jingyun Yu; [2011]
   Keywords : Internationalization strategy; SMEs; developing country;

   Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE