Essays about: "strategies in travel industry"

Showing result 1 - 5 of 26 essays containing the words strategies in travel industry.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  4. 3. Taking Flight Towards a Greener Future: Steps Airlines Can Take to Reduce Emissions

    University essay from Lunds universitet/Trafikflyghögskolan

    Author : Rabin Kronold; Mikael Nyström; [2023]
    Keywords : Sustainability; Aviation; Management; Emissions; Carbon footprint; Ground and aircraft operation; Fuel consumption; Contrails; Aircraft-Induced Clouds; Greenhouse gas emissions; Sustainable Aviation Fuel; FLYL01; Technology and Engineering;

    Abstract : Background: For decades, aviation has been an important part of society and with its growth comes the increased environmental impact and the challenge to reduce this adversary effect and move towards sustainability. Objective: Find out how airlines can reduce their emissions and become more sustainable. READ MORE

  5. 4. Dark Patterns in the Travel Industry : A study on users’ perception of dark patterns on airline companies’ websites

    University essay from Uppsala universitet/Informationssystem

    Author : Ebba Holmberg; Sarah Manse; [2023]
    Keywords : Dark patterns; deceptive patterns; dark UX; user experience; user perception; Dark patterns; deceptive patterns; dark UX; användarupplevelse; användares uppfattning;

    Abstract : This thesis investigates how airline companies use dark patterns on their websites and how users perceive them. Dark patterns are deceiving design strategies that take advantage of users by integrating misleading user interface features to trick users into doing things they did not mean to. READ MORE

  6. 5. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

    University essay from Södertörns högskola/Turismvetenskap

    Author : Fotini Andersson; [2022]
    Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

    Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE