Essays about: "strategies of customer satisfaction"

Showing result 1 - 5 of 76 essays containing the words strategies of customer satisfaction.

  1. 1. The Efficiency of Good Software Practices : A Case Study on a Radar Meteor Analysis Software Rewrite

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Kenneth Kullbrandt; [2022]
    Keywords : software practices; computer science; rewrite; refactor;

    Abstract : Software engineering as a profession has since early on in its conception been focused with how to best maximize the quality of software. Quality in this regard is both objectively measurable things (like speed, size, and cost) and less measurable things (like conciseness, elegance, and customer satisfaction). READ MORE

  3. 2. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  4. 3. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  5. 4. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  6. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE