Essays about: "strategies of customer satisfaction"

Showing result 16 - 20 of 92 essays containing the words strategies of customer satisfaction.

  1. 16. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

    University essay from Umeå universitet/Institutionen för informatik

    Author : Aamer Ahmed; [2022]
    Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

    Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE

  3. 17. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  4. 18. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
    Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

  5. 19. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  6. 20. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE