Essays about: "strategisk kommunikation"

Showing result 1 - 5 of 110 essays containing the words strategisk kommunikation.

  1. 1. The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : David Gil Garcia; [2019]
    Keywords : change communication; organizational change; sensemaking; institutionalism; Social Sciences;

    Abstract : Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. READ MORE

  2. 2. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  3. 3. Personal characteristics in job ads : Strategic communication in urban and rural municipalities

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Aleksander Teigen; [2019]
    Keywords : Job classifieds; urban rural municipalities; strategic communication; big five theory; chi-square; Platsannonser; storstad landsbygd; strategisk kommunikation; femfaktorteorin; chi2;

    Abstract : Platsannonser är medveten kommunikation från arbetsgivare med avsikten att framförallt locka nya medarbetare, men fungerar även som marknadsföring av den rekryterande organisationen. I platsannonser är efterfrågan på personliga egenskaper hos den som ska anställas ett vanligt förekommande fenomen. READ MORE

  4. 4. Kungen av Instagram

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Linn Danielsen; Anja Tuunanen; [2019]
    Keywords : Cultivation theory; media influence; media and masculinity; masculine hegemony; media and social construct of reality; objectification; Social Sciences;

    Abstract : Cultivation theory is a well-established theory within the field of mass communication. Its initial objective was to explain if and how television viewing, could influence its viewers perspective of reality and thereby also the culture in which they live. READ MORE

  5. 5. The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Cajsa Andersson; Ebba Jakobsson; [2019]
    Keywords : Internal communication satisfaction; employee brand attitudes; employee brand loyalty; Millennials; healthcare; employment factors; employee retention; Internkommunikation; varumärkesattityder; medarbetarlojalitet; Generation Y; sjukvård; anställningsfaktorer; personalomsättning; Social Sciences;

    Abstract : Sveriges sjukvård står inför problem relaterade till hög personalomsättning. Kostnaderna för ny rekrytering är hög, den ökade mängden hyrläkare äventyrar pa-tientsäkerheten och Generation Y verkar ha en högre krav på sin arbetsgivare än tidigare generationer. READ MORE