Essays about: "strategisk kommunikation"

Showing result 6 - 10 of 240 essays containing the words strategisk kommunikation.

  1. 6. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Darejan Tsurtsumia; [2023]
    Keywords : Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

    Abstract : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. READ MORE

  3. 7. Sustainable Capital Investments : A Case Study of Production Equipment User and Supplier Cooperation in the Pharmaceutical Industry

    University essay from KTH/Produktionsutveckling

    Author : Sonja Lisa Sophia Thomaszik; [2023]
    Keywords : sustainable capital investments; Green Design; production development; hållbara kapitalinvesteringar; Grön Design; produktionsutveckling;

    Abstract : Capital investments provide both the opportunity and responsibility to design for sustainability since most of the environmental impact of a production system is determined by the design phase. However, today’s capital investment process of production lacks adaptation to sustainability needs. READ MORE

  4. 8. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  5. 9. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  6. 10. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Josefine Sjöbom; [2023]
    Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE