Essays about: "strategy ikea china"

Showing result 1 - 5 of 14 essays containing the words strategy ikea china.

  1. 1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lauriane Martine Jambu; Nina Lotz; [2023]
    Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

  3. 2. Assessing Textile Raw Materials and Exploring Sustainable Sources for Future Renewable Textile Materials for IKEA of Sweden

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Susan Lan; [2023]
    Keywords : drought; water scarcity; land degradation; cotton Gossypium sp. ; synthetic textiles; viscose; lyocell; IKEA; agro-waste; poplar Populus sp. ; bamboo Bambusoideae ; sustainability;

    Abstract : This degree project at the Swedish University of Agricultural Sciences has been conducted in collaboration with IKEA of Sweden. The textile industry contributes to significant environmental challenges, including pollution and global water scarcity. READ MORE

  4. 3. Navigating Sustainable Collaboration : A single case study on sustainable development and sustainability goals followed by a Swedish firm with Chinese partners

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Meem Hoque; Thiwanki Kaushalya Mahakumbure Gedara; [2023]
    Keywords : Sustainability; Sustainable Development Goals; Sustainability Strategies; Stakeholder Theory; Collaboration; Sustainable Collaboration;

    Abstract : Today sustainability is a broadly discussed concept all over the globe due to the threat of climate change driven by human activities. Therefore, collective efforts are needed to raise awareness to conserve environmental health and sustainability, and sustainable development is to be prioritized in all organizations. READ MORE

  5. 4. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sofie Thulin; Nadine Rashid; [2017]
    Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE

  6. 5. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE