Essays about: "strategy in sport"

Showing result 1 - 5 of 50 essays containing the words strategy in sport.

  1. 1. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  3. 2. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hanna Hedin; Emma Salqvist; [2023]
    Keywords : Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

    Abstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE

  4. 3. Forecasting Football Corner Odds: Statistical Modelling, Betting Strategies and Assessing Market Efficiency

    University essay from Lunds universitet/Matematisk statistik

    Author : Gustav Pålsson; Marcus Laurens; [2023]
    Keywords : Mathematics and Statistics;

    Abstract : Statistical modelling could be included in a betting strategy where the value of a bet is assessed by comparing model predictions and market odds. This thesis presents several models based on statistical learning methods for predicting the total number of corners in a football match. READ MORE

  5. 4. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

  6. 5. To create multifunctional riverscapes : the example of Älvkarleby in the Nedre Dalälven River, Sweden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Xuan Ye; [2022]
    Keywords : river space; municipal nature reserve; ecological restoration; landscape planning; fish migration passage; human recreation;

    Abstract : The natural environment and ecological services of rivers and the needs and expansion of human activities using rivers causes conflicting interests. Human survival is inseparable from the dependence on the natural environment, but at the same time, the continuous demand for natural resources has also caused an irreversible impact. READ MORE