Essays about: "strategy local market"

Showing result 1 - 5 of 173 essays containing the words strategy local market.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Impacts of Covid-19 on Cooperatives in Sweden : a Case Study of Arla Foods

    University essay from SLU/Dept. of Economics

    Author : Farhana Sultana; Nourhan Raafat Moustafa Abdelsalam; [2023]
    Keywords : Cooperatives; Covid-19; Covid-19 pandemic; resilience; strategy; internal governance; decision making; economic Impact; crisis management; crisis decision-making framework;

    Abstract : Different organizations face diverse challenges to survive during Covid-19. Rare external disruptions due to natural causes such as pandemics affect a company's ability to continue operations, from obtaining raw materials from suppliers to delivering finished products directly to the market. READ MORE

  4. 3. Exploring the solar park market in Lower Saxony : Implications on foreign companies’ entry strategies

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Patricia Chronéer; Nike Hammerman; [2023]
    Keywords : Solar Parks; Lower Saxony; Germany; Entry Strategies; Drivers; Barriers; Regulatory Landscape; Social Landscape; Technical Landscape; Economic Landscape; Geographical Landscape; Market Potential; Electricity Production;

    Abstract : To meet the European Union’s target of climate neutrality by 2050 ambitious measures need to be taken. The electricity sector is one of the largest contributors to greenhouse gas emissions globally, which makes it an important sector to decarbonize. For this to happen, fossil fuels must be replaced by renewable energy sources. READ MORE

  5. 4. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anne Marie Holst; [2023]
    Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE

  6. 5. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Saumya Nelshani Solanga Arachchige Dona; [2023]
    Keywords : Entrepreneurial Startups SMEs International Entrepreneurship; Internationalization Process; Competitive Advantage; Business Strategies; Exporting; Internationalization Theories. Exporting Barriers.;

    Abstract : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. READ MORE