Essays about: "strategy market entry"

Showing result 16 - 20 of 144 essays containing the words strategy market entry.

  1. 16. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Axel Widén; Carl Sandsten; [2022]
    Keywords : Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

    Abstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE

  3. 17. How to combat the rise of Ransomware

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Angelica Martell; [2022]
    Keywords : Ransomware; Crypto-Ransomware; Locker-Ransomware; Defense strategy;

    Abstract : In today’s fast-evolving market, cybercriminals and threat actors are also developing. During and after the Covid-19 pandemic, ransomwares have become more frequent, and each year they are getting more advanced and harder to detect.Today, according to sources, there is barely anything stopping ransomware. READ MORE

  4. 18. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 19. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  6. 20. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
    Keywords : LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

    Abstract : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. READ MORE